Magic and the Brain: How Magicians "Trick" the Mind

Magicians have been testing and exploiting the limits of cognition and attention for hundreds of years. Neuroscientists are just beginning to catch up.But the most versatile instrument in their bag of tricks may be the ability to create cognitive illusions. Like visual illusions, cognitive illusions mask the perception of physical reality. Yet unlike visual illusions, cognitive illusions are not sensory in nature. Rather they involve high-level functions such as attention, memory and causal inference. With all those tools at their disposal, well-practiced magicians make it virtually impossible to follow the physics of what is actually happening—leaving the impression that the only explanation for the events is magic.
Neuroscientists are just beginning to catch up with the magician’s facility in manipulating attention and cognition. Of course the aims of neuroscience are different from those of magic; the neuroscientist seeks to understand the brain and neuron underpinnings of cognitive functions, whereas the magician wants mainly to exploit cognitive weaknesses. Yet the techniques developed by magicians over centuries of stage magic could also be subtle and powerful probes in the hands of neuroscientists, supplementing and perhaps expanding the instruments already in experimental use.
Neuroscience is becoming familiar with the methods of magic by subjecting magic itself to scientific study—in some cases showing for the first time how some of its methods work in the brain. Many studies of magic conducted so far confirm what is known about cognition and attention from earlier work in experimental psychology. A cynic might dismiss such efforts: Why do yet another study that simply confirms what is already well known? But such criticism misses the importance and purpose of the studies. By investigating the techniques of magic, neuroscientists can familiarize themselves with methods that they can adapt to their own purposes. Indeed, we believe that cognitive neuroscience could have advanced faster had investigators probed magicians’ intuitions earlier. Even today magicians may have a few tricks up their sleeves that neuroscientists have not yet adopted.
By applying the tools of magic, neuroscientists can hope to learn how to design more robust experiments and to create more effective cognitive and visual illusions for exploring the neural bases of attention and awareness. Such techniques could not only make experimental studies of cognition possible with clever and highly attentive subjects; they could also lead to diagnostic and treatment methods for patients suffering from specific cognitive deficits—such as attention deficits resulting from brain trauma, ADHD (attention-deficit hyperactivity disorder), Alzheimer’s disease, and the like. The methods of magic might also be put to work in “tricking” patients to focus on the most important parts of their therapy, while suppressing distractions that cause confusion and disorientation (Full text).